GoGrid.com Launches an Interesting Marketing Campaign
A reader who stumbled upon my blog article about cloud computing sent me a link to a site called NoHardware (nohardware.com). It appears to be an ad campaign for GoGrid.com which is a supplier of a sort of “cloud computing” server solution.
What is neat about NoHardware is that it’s a video campaign akin to the “Will It Blend” stuff. The videos are little skits featuring Dr. GoGrid writing prescriptions for better server performance. Most of the prescriptions consist of a “cloud computing” remedy for a common problem such as up time. Take for example, the second video, where Dr. GoGrid says that your servers will blow up and then they take a huge pile (of what appears to be decommissioned gear) and put it out in a field then blow it up. They literally blow it up with some sort of explosives.
At the present time there are only two videos on the NoHarware site but I suspect that they will continue adding some as time goes on. In my opinion it’s a very clever marketing campaign and should bring lots of attention to the GoGrid.com products. For more information on the GoGrid cloud computing packages you can visit their site at GoGrid.com
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